About Us

Hi, we’re Applica — the mobile growth partner working with the teams behind leading apps like Loona, Fabulous, Fitonomy, Freeletics, Drops, and many others 👋

We are on a mission to become the world’s leading growth partner for digital app owners.

About the Role

We’re looking for a Media Buyer/User Acquisition Manager with experience in promoting consumer app.

Key Tasks?

• Create and manage app-specific campaigns on major paid advertising platforms, primarily Apple Search Ads (ASA), Google Ads, and Meta

• Compile and analyze ad campaign data to assess performance and inform strategies

• Conduct competitor research to identify opportunities for improving clients’ app performance and ROI

• Contribute to discussions and brainstorming sessions for new ideas to enhance various mobile products.

• Participation in discussions and brainstorms of new ideas for scaling campaigns

Skills and experience?

• Minimum of 1 year of relevant experience in Media Buying or User Acquisition for apps

• Experience with Apple Ads (ASA)

• Strong verbal communication skills

• Experience with Mobile Measurement Partners (MMPs) (e.g., AppsFlyer, Singular)

• Understanding of SKAN schemas;

• Experience in using Google Sheets and/or Business Intelligence (BI) tools

• Upper-intermediate English proficiency (minimum B2 level)

• Familiar with Slack, Notion, Google Drive

• Launching iOS campaigns (nice to have)

• Prior agency experience (nice to have)

What do we offer?

• Work with world-class products, including apps that rank among the top in their categories on the App Store and Google Play and App Store Awards Winners!

• Working with Tier 1 markets

• Remote work with a flexible schedule—no traditional 9-to-5 hours

• Join an international team of professionals and collaborate with product and growth experts from top apps in the industry

• A wide range of projects, including mobile apps in categories such as Meditation, Health & Fitness, Education, Entertainment, and Fintech

• Minimal bureaucracy, streamlined people management, and no unnecessary meetings

• Opportunity to manage other paid channels and learn ASO

• Competitive salary tailored to your expertise and expectations

What your typical week will look like?

• Execute campaign creation & management on the biggest paid advertising platforms (Apple, Facebook, Google, etc.)

• Produce UA reporting for clients

• Conduct competitor research

• Perform deep-dive analysis of campaigns

• Generate hypotheses and ideate on new strategies

• Collaborate with ASO and creative production teams

• Interact with clients over Slack

• Attend meetings with clients

Contact us if you:

• Efficient (able to find ways to complete tasks more efficiently)

• Always curious and eager to learn

• Highly attentive to details

• Able to generate your own insights and ideas

• Enthusiastic about experimenting and taking calculated risks

  Hiring process:

  ⭕️ Screening Interview → ⭕️ Tech Interview → ⭕️ Top-grading Interview → ⭕️ Reference check