User Acquisition Manager
User Acquisition Manager
At Applica we're looking for User Acquisition Manager (Mobile App expertise) to join our Marketing Team.
Hi, we’re Applica — the mobile growth partner working with the teams behind leading apps like Loona, Fabulous, Fitonomy, Freeletics, Drops, and many others 👋
We are on a mission to become the world’s leading growth partner for digital app owners.
Generally, people prefer working in product companies over outsourcing ones.
We believe Applica is a unique type of product company that distinguishes itself even more from typical product companies in the following ways:
You gain access to hypothesis testing at a speed and volume three to five times faster than in a typical product company. How is this possible? It’s because you won’t be bogged down by typical, mundane tasks such as endless meetings and planning. Your focus will primarily be on creating hypotheses, testing insights from analytics and user research, and scale accounts.
We manage multiple products simultaneously, mostly world-class startups, ensuring that you are never bored and have the opportunity to gain profound experience in various domains.
We tackle only the toughest issues for our products. Imagine us as the McKinsey in the world of mobile consumer apps.
We’re looking for an User Acquisition Manager with strong experience in consumer apps promotion and agency vertical.
Execute campaign creation and management on major paid advertising platforms, like Google Ads and Apple Search Ads (ASA)
Compile and analyze data acquired from advertising campaigns to assess performance and inform strategies & analyze acquired data
Conduct competitor research to identify opportunities for improving clients’ app performance and ROI
Contribute to discussions and brainstorming sessions for new ideas to enhance various mobile products
Participation in discussions and brainstorms of new ideas for different mobile products
Proven experience in managing subscription-based app campaigns that deliver over $1M in positive ROI annually (preferred)
Strong written and verbal communication skills
Experience with Mobile Measurement Partners (MMPs) and SKAdNetwork (e.g., AppsFlyer, Singular, Adjust)
Minimum of 2 years of experience in Media Buying or User Acquisition
Proficiency in using Google Sheets and Business Intelligence (BI) tools
Upper-intermediate English proficiency (minimum B2 level)
Experience with Web Apps (nice to have)
Prior agency experience (nice to have)
We offer both part-time and full-time opportunities
Work with world-class products, including apps that rank among the top in their categories on the App Store and Google Play
Remote work with a flexible schedule—no traditional 9-to-5 hours
Join an international team of professionals and collaborate with product and growth experts from top apps in the industry
A wide range of projects, including mobile apps in categories such as Meditation, Health & Fitness, Education, Entertainment, and Fintech
Minimal bureaucracy, streamlined people management, and no unnecessary meetings
Opportunity to manage other social channels (Meta, TikTok)
Competitive salary tailored to your expertise and expectations
Perform deep-dive analysis and user segmentation
Conduct competitor research
Generate hypotheses and ideate on new strategies
Collaborate with marketing and creative production teams
Attend weekly and monthly meetings with clients
Strategizing and setting goals for the project
Efficient (able to find ways to complete tasks more efficiently)
Always curious and eager to learn
Highly attentive to details
Able to generate your own insights and ideas
Enthusiastic about experimenting and taking calculated risks
Do you want to join our team and 10X your career? Then we'd love to hear about you!
Applica is a full-sycle partner for mobile application, from idea development to multi-million scale. Among our partners are apps like Loona, Fabulous, Drops, Dreamapp, Fitonomy, Photovault, Slumber, and others. We provide turnkey services for apps from the idea to multi-million growth. We act based on responsibility, impact, curiosity and optimisation.
