About Us

Hi, we’re Applica — the mobile growth partner for EdTech, WellTech, and FinTech apps like Loona, Fabulous, Fitonomy, Freeletics, Drops, and many others.

We exist to help ambitious mobile app teams grow faster.

We’re building a full-cycle growth partner for digital app owners, and we’re looking for product leadership talent to help us get there.

Why this role exists

Companies work with us when growth slows after initial success, funnels stop improving, and internal teams become stretched or stuck in bloated testing cycles.

We step in to deliver speed, expertise, and clear results — running better experiments, finding new growth paths, and helping great apps break through stagnation. Sometimes we help design and build products from scratch.

What’s Applica’s Product Service vision?

Product Optimization at Applica means partnering with top mobile teams to unlock scalable growth by continuously testing, learning, and optimizing — faster and smarter than they could alone.

• We embed as an extension of product teams.

• We help clients discover, validate, and implement growth opportunities that drive measurable results.

• We deliver both strategic advice and execution.

• We measure success based on revenue uplift for our clients.

• We cover full-cycle execution (except development): from ideation to design and post-analysis.

Why is working at Applica even better than at a product company?

Many senior leaders gravitate toward product companies for focus and depth.

But Applica builds something unique — a place where you can operate as a builder and entrepreneur, while gaining exposure and learning at a pace no single product company can match.

Here’s how we think we’re different:

• You’ll test hypotheses and unlock growth at a speed and volume far beyond what’s possible in most product companies. Why? You won’t be slowed by layers of internal bureaucracy or endless roadmap debates. Your time will focus on experimentation, strategy, and scaling what works — across multiple top-tier mobile products.

• You’ll work across industries and domains — from health & fitness to mindfulness, education, and lifestyle — gaining broad expertise and solving diverse challenges.

• We focus only on the hardest, most valuable problems for our clients — conversion, retention, monetization, and experimentation at scale. Think of us as the McKinsey of mobile consumer apps.

• We actively support your personal brand development: whether through LinkedIn content, speaking opportunities at industry events, or by publishing your thought leadership under Applica’s banner.

• Unlike many service companies, this is a true ownership role: you will lead a core service line, help shape our company’s strategy, and share in its growth and success.

This is a good moment to pause and reflect on whether this sounds like the right fit for you. If it does — let’s keep going.

The role: Senior Product Manager

This is more than a delivery role — it’s a growth opportunity for a sharp product operator ready to step into leadership. You’ll take full accountability for client outcomes while growing into a strategic role across marketing, service development, and team leadership.

You’ll set and communicate clear product visions and strategies, translate them into prioritised, measurable roadmaps, and execute fast iteration cycles. You’ll be expected to balance trade-offs effectively, focus on the highest-impact work, and act with an ownership mindset — making clear decisions and driving action without hesitation.

Your mission:

• Lead the delivery of product optimization work across client accounts.

• Drive measurable growth through conversion, retention, and monetization improvements.

• Learn to own and scale a service line, not just execute tasks.

• Grow into a business-oriented leader — contributing to marketing, shaping internal processes, and mentoring others.

• Be mentored by the COO to develop into a strategic leader.

Your key outcomes

• Deliver consistent client value through experimentation and optimization.

• Translate product and growth data into actionable insights and high-quality work.

• Build trusted client relationships by owning delivery and communication.

• Contribute to Applica’s thought leadership (e.g., case studies, content, frameworks).

• Help shape how the Product Optimization service evolves over time.

• Grow toward leading initiatives and potentially managing other team members.

What your typical day will look like

• Review ongoing experiments and performance across client accounts.

• Run analyses and identify opportunities to improve product KPIs.

• Conduct customer interviews, analyse feedback/usage patterns, and turn insights into strong product hypotheses.

• Design, measure, and interpret A/B tests to validate initiatives.

• Collaborate with designers, analysts, and performance marketers.

• Join client calls to present insights and next steps.

• Assist in proposal preparation and service packaging.

• Draft internal and external content (with editorial support) to help build visibility.

You’re a great fit if you

• Have 5+ years of experience as a product manager, product analyst, or growth lead in a B2C digital product (ideally subscription-based).

• Have worked in fast-paced product environments.

• Have experience launching Web2App funnels.

• Take full accountability for outcomes and act with an ownership mindset.

• Can set and communicate a clear product vision and strategy, and turn it into a prioritised, measurable roadmap.

• Deeply understand customers: skilled at running interviews, analysing feedback/usage, and turning insights into strong product hypotheses.

• Are strong with data: define success metrics, design/measure/interpret A/B tests, and work comfortably with product analytics tools (Amplitude, Mixpanel, Statsig, etc.).

• Prioritise well: balance trade-offs and stay focused on the highest-impact work.

• Have improved onboarding flows, paywalls, retention, or monetization mechanics.

• Communicate clearly and professionally with clients (English B2+/C1).

• Are hungry to grow beyond delivery — into marketing, strategy, or service leadership.

• Enjoy working with autonomy, but know when to ask for help or alignment.

What we offer

• Direct access to world-class apps and clients.

• A fast-paced environment where your learning curve will be steep and rewarding.

• Opportunities to contribute beyond delivery: marketing, methodology, and team building.

• A clear path toward leadership, with mentoring from senior team members.

• Compensation tied to your performance and client outcomes.

• Flexible remote work and hours.

• A team that values initiative, learning, and results — no micromanagement, just impact.

Interview journey

⭕️ Discovery call → ⭕️ Technical call + Test Task ⭕️ Task Debriefing → ⭕️ Reference check → ⭕️ Offer