Graphic Designer

About Us

Hi, we’re Applica — the mobile product growth agency working with the teams behind leading apps like Loona, Fabulous, Fitonomy, Freeletics, Drops, and many others 👋

We are on a mission to become the world’s leading growth partner for digital app owners.

About the role:

We’re looking for a Graphic Designer (with app experience) eager to join our company.

We’re looking for a person that:

• Is innovative and creative, with a keen eye for aesthetics and detail.

• Can produce static app store promotional screenshots, in-app events, promotional content, app icons, and feature graphic designs for ASO.

• Creates engaging static ad creatives for performance campaigns (Instagram, TikTok, and Google) - specifically for mobile apps.

• Understands the goals behind each creative: increasing CTR, lowering CPI, improving install rate — and you design with those KPIs in mind.

• Supports the creation and design of content for Applica's LinkedIn presence, enhancing brand visibility.

• Experience in designing for app categories like Health & Fitness, Meditation, Fintech, or Education is a strong plus.

What challenges you will have:

• Collaborate with teams to translate creative concepts into tangible assets that drive app acquisition.

• Be creative and follow the apps’ brand guidelines, ensuring innovation and brand integrity.

• Maintain a consistent brand image across all assets produced for each app.

• Switch styles between designing for organic visibility (ASO) and paid user acquisition.

• Stay ahead of design and ads trends and incorporate them to keep content fresh and relevant.

What skills do we require from you:

• Proficiency in graphic design software such as Figma, Adobe Creative Suite (Photoshop, Illustrator).

• Experience in designing promotional materials for apps (iOS and Android).

• Understanding of App Store / Google Play guidelines and requirements for visual assets (Icon / Screenshots).

• High-level understanding of composition, colours, design trends, and best practices.

• Experience working with mock-ups.

• UI/UX understanding, basic knowledge.

• Familiar with tools like Meta Ad Library, TikTok Creative Center, and App Store screenshots — and use them for research and inspiration.

• Skills in editing vector / raster images.

• High-level understanding of ASO and UA to tailor designs that capture user attention and retention.

• Finding and implementing solutions for optimal delivery of design tasks.

• Strong communication skills for effective collaboration with cross-functional teams.

• Ability to argue personal design decisions.

• Outstanding organisational skills (your Figma files must be professional standard).

• Ability to handle multiple projects simultaneously while meeting deadlines.

• Basic video editing skills are desirable.

• AI usage in design is beneficial.

What we offer:

• Both part-time and full-time availability are considered;

• Above average salary;

• Work with world-class products, including apps that rank among the top in their categories on the App Store and Google Play

• Remote work with a flexible schedule

• Join an international team of professionals and collaborate with product and growth experts from top apps in the industry

• A wide range of projects, including mobile apps in categories such as Meditation, Health & Fitness, Education, Entertainment, and Fintech

• Minimal bureaucracy, streamlined people management, and no unnecessary meetings

What would your typical workday look like:

• Competitors' research.

• Designing static assets in Figma.

• Hypothesis generation, ideation.

• Briefing chats with the Creative Team.

• Collaboration with UA, ASO, and Applicants teams.

• Occasional presentations to the stakeholders.

Contact us if you're:

• Efficient (able to find ways to complete tasks more efficiently)

• Always curious and eager to learn

• Highly attentive to details!

• Live and breathe creative performance

• Love turning insights into high-performing visuals

Hiring process:

⭕️ Screening Interview → ⭕️ Test task (paid) → ⭕️ Tech Interview ⭕️ Reference Interview (optionally)