ASO Manager

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ASO Manager

At Applica we're looking for an ASO Manager to join our team.

About Us

Hi, we’re Applica — the mobile product growth agency working with the teams behind leading apps like Loona, Fabulous, Fitonomy, Freeletics, Drops, and many others 👋.

We are on a mission to become the world’s leading growth partner for digital app owners.

About the Role 

We’re seeking an ASO Manager with minimum 1 year delivering ASO for subscription-based apps, and with agency experience.

Key Tasks?

  • Conducting keyword research & competitor analysis to identify opportunities

  • Developing & executing ASO strategies for apps

  • Creating and maintaining a testing roadmap, to improve rankings, installs and conversion rates

  • Providing regular reports & updates on ASO performance to clients

  • Staying up-to-date on industry developments and opportunities

Skills and experience?

  • Min 1 year of ASO experience

  • Experience in optimizing and localizing global storefronts

  • Great understanding of App Store & Google Play search algorithms

  • Experience with Custom Store Listings, In-App Events and Promotional Content

  • Expertise in ASO tools (App Tweak, ASOMobile, SplitMetrics, etc.)

  • Strong analytical skills

  • Extremely curious and eager to investigate results

  • Excellent attention to detail

  • Effective and clear communicator, both verbally and in writing

  • Fluent English

Bonus experience

  • Experience running Apple Search Ads

  • Knowledge of MMPs (AppsFlyer, Adjust, Singular)

  • German speaker!

What do we offer?

  • Work with world-class products, including apps that rank among the top in their categories on the App Store and Google Play and App Store Awards Winners!

  • Fully remote work

  • Join an international team of professionals and collaborate with product and growth experts from top apps in the industry

  • A wide range of projects, including mobile apps in categories such as Meditation, Health & Fitness, Education, Entertainment, and Fintech

  • Opportunity to learn and manage ASA

  • Minimal bureaucracy, streamlined people management, and no unnecessary meetings

  • Ability to work directly with product marketing and share your vision on marketing

What your typical week will look like?

  • Manage ASO for a number of apps

  • Produce ASO reporting

  • Conduct keyword and competitor research

  • Generate hypotheses and ideate on new strategies

  • Collaborate with UA and creative production teams

  • Interact with clients over Slack and Teams

  • Lead weekly and monthly meetings with clients

Apply for the job

Does this position sound good to you? Apply now!