ASO Creative Specialist - CRO

About Us

Hi, we’re Applica — the mobile product growth agency working with the teams behind leading apps like Loona, Fabulous, Fitonomy, Freeletics, Drops, and many others 👋

We are on a mission to become the world’s leading growth partner for digital app owners.

About the Role:

We’re looking for a ASO Creative Specialist who will own the creative production process and act as the main creative point of contact for our ASO and UA teams.

This role requires excellent communication skills, strong understanding of design principles, and the ability to analyze data to develop high-performing creative strategies.

Responsibilities:

• Manage creative production for multiple famous worldwide apps;

• Collaborate with the ASO team to ideate and produce compelling organic creatives, A/B testings, from analysis and planning to delivery;

• Conduct App Creatives Market research via spy tools and open sources;

• Arrange creative ideas generation flow, lead brainstorming sessions, and ideation;

• Drive the creation and oversight of ASO assets, ensuring they support our goals and comply with brand guidelines;

• Craft detailed creative briefs for producing marketing assets across ASO, ASA, and initiatives centred around clear, strategic hypotheses;

• Take charge of small-to-medium design projects, showcasing initiative and leadership to bring creative concepts to fruition. Ensure timely delivery of creative projects and assets, meeting the specifications of the performance and growth teams. Effectively manage project budgets and resources;

• Work closely with the marketing team and creative lead, including graphic designers, and motion designers, to develop and execute creative projects. Ensure that all creatives are optimized for various devices and platforms;

• Provide ongoing feedback during the production process and oversee the quality and consistency of all creative outputs. Make necessary adjustments to projects based on performance results;

• Continuously analyze the effectiveness of ASO assets and campaigns to gauge their impact and success. Use insights from data to refine and enhance future creative projects;

• Provide clear feedback to the artists on the visual layouts;

• Analyze the ASO metrics and make DATA driven decisions on the creatives production;

• Find new ways to improve CRO production.

Skills and experience?

Requirements:

• Minimum 1 year in performance marketing roles such as Creative Producer, Sr Graphic Designer, ASO Specialist, with hands-on experience in creative process within relevant industries;

• Proficiency in graphic design software such as Figma;

• Strong ASO and UA asset production understanding is crucial;

• A portfolio demonstrating your journey from idea to impactful creative execution, showcasing a broad range of content;

• Understanding of key metrics (CTR, CR, etc.), with the ability to analyze creative test results and make data-driven decisions;

• Great understanding of App Store / Google Play guidelines and requirements for visual assets (Icon / Screenshots);

• Understanding of creative production processes and pipelines;

• Stay current with industry trends, advertising developments, and emerging design technologies;

• Comfortable with a highly iterative creative process able and willing to test ideas quickly and learn from each iteration;

• Ability to think creatively and produce superb work under tight deadlines;

• Can navigate within different areas of creative production, including color correction/grading/cleanup, and exporting different file formats;

• Excellent attention to detail, organization, and communication skills;

• English B2+ level.

What do we offer?

• Opportunity to work with world-class apps that rank among the top in their categories on the App Store and Google Play and App Store Awards Winners

• Extensive pool of available stock and AI resources to help the team create top-quality assets and regularly test new tools

• Minimal bureaucracy, streamlined people management, and no unnecessary meetings

• Ability to implement your ideas and influence the product

• Our trust and support in your ideas and strategies

• Fully remote work

• A wide range of projects, including mobile apps in categories such as Meditation, Health & Fitness, Education, Entertainment, and Fintech

• Join an international team of professionals and collaborate with UA and ASO experts from leading apps in the industry, who will help you grow professionally

What would your typical workday look like:

• Deep dives into analytics and user segmentation.

• Competitors' research.

• Hypothesis generation, ideation.

• Collaboration with Marketing and creative production teams.

• Occasional presentations to the stakeholders.

• Strategizing and goals for the project

Hiring process:

⭕️ Screening Interview → ⭕️ Tech Interview → ⭕️ Test task → ⭕️ Final Interview → ⭕️ Reference check